Search Engine Optimization (SEO), to me it’s an art of making your website friendly enough for search engines that it ranks higher in search engine result pages. It is considered more technical part of internet marketing, which is true. SEO requires some technical knowledge related to HTML, CSS etc. along with copywriting, as most of the techniques used to promote website in the search engine deals with the text.
The fact is if you do all the essential stuff in SEO, which is required to do, it won’t guarantee you top ratings but if you neglect any basic rules, this surely will not be overlooked. If you want to be at an advantage and satisfied with the consequences, then try to set realistic goals such as top 20 to 30 ranking in Google on a particular keyword rather than to just intend to be on top for only ten keywords in all major search engines.
However, it helps to increase the traffic on your site, but it’s not advertising. The basic idea behind SEO is to acquire higher placements as your site is more relevant to the particular term search by the users, not because you pay. Certainly, your site could be included can rank higher in search engine paid results based on bid amount you placed against your competitors.
Search Engine Optimization of your website could either be half an hour work or an enduring activity. It is necessary to know about how search engine work and what are the important factors in SEO, even if you are planning to do a basic SEO of your site.
